The Rigorous Qualification
Process
Qualifying for the J.D. Power Dealer of Excellence Program is a
rigorous and exclusive process. J.D. Power follows a multi-step approach to
identify the dealerships that truly stand out:
First, J.D. Power limits the percentage of eligible dealerships by
nameplate based on each brand's performance in the most recent J.D. Power Sales
Satisfaction Index (SSI) Studyâ„ . Only about 20% of franchised dealerships are
eligible, ensuring only the top-performing dealerships are
considered.
Interested dealerships must rank among their brand's top performers in
key customer satisfaction areas consistent with measurements found in the SSI
study. After passing the initial screening, U.S. and Canada J.D. Power Dealer
of Excellence applicants must complete and pass an in-dealership process
verification that focuses on 11 J.D. Power Best Practices. Passing dealers must
demonstrate a minimum of nine out of the eleven criteria, showcasing their
commitment to maintaining the highest standards of customer care.
This rigorous qualification process ensures that only the most
deserving dealerships are awarded the J.D. Power Dealer of Excellence
distinction. It is a testament to the dealership's dedication to providing a
consistently outstanding customer experience across all aspects of the
car-buying journey.